A red-emitting phosphor, Eu3+-doped Ca9LiGd2/3(PO4)7, was synthesized by the conventional high-temperature solid-state reaction. X-ray powder diffraction (XRD) analyses confirmed the pure crystalline phase of Whitlockite-type structure. The excitation spectra of Eu3+ doped Ca9LiGd2/3(PO4)7 were measured in the VUV and UV region indicating an efficient energy transfer process from the host and Gd3+ to Eu3+ ions. Upon excitation with VUV and UV radiation, the phosphor showed strong red emission around 611 nm corresponding to the forced electric dipole 5D0→7F2 transition of Eu3+ ions. The VUV- and UV-excited luminescence spectra of Ca9LiGd2/3(PO4)7:Eu3+ together with the dependence of the integrated emission intensities on the doping levels were investigated. The Eu3+ ions were investigated by a tunable laser as an excitation source. The excitation spectra of 7F0→ 5D0 transitions suggest that there are two families of inequivalent sites for Eu3+ in this host. The concentration quenching and crystallographic site-occupancy of Eu3+ ions in Ca9LiGd2/3(PO4)7 host were discussed on the basis of the site selective excitation and emission spectra, the luminescence decay and its crystal structure.